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Communication Strategy in a NGO
Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor)
Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.
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Reinforcing UX Principles in Existing User Interfaces
Pilát, Peter ; Beran, Vítězslav (referee) ; Herout, Adam (advisor)
This thesis explains meaning of user experience, its main aspects, selected methodology, its integration into agile development process and what UX maturity level can be represented in real company. It also deals with analysis of selected existing user interfaces used for network print management and its end users. Prototyping and user testing methods are iteratively applied to these user interfaces. Evaluation of these methods concludes the thesis with a recommendation what UX processes should be integrated for future development of user interfaces in Y Soft.
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Communication strategy concept for Fitrecepty project, focusing on target group segmentation
Lundgren, Barbora ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
This bachelor thesis presents research of the Fitrecepty project target group and proposes a communication strategy for the resulting target segments. The theoretical part examines the role of marketing in strategic planning, target group segmentation, communication strategy characteristics and its mix. The analytical part introduces the Fitrecepty project, its visions, missions, goals, competitors and analyses the internal and external environment. The empirical part carries out the research conducted by in-depth interviews with customers and proposes a communication strategy for the final target segments. The aim of the research was to find out as much information about customers as possible. With that information, target segments were proposed, so that the communication strategy can be more customized.
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Business Plan in Agritourism
PETR, Jindřich
Agritourism represents a suitable form of diversification for the farmers in rural areas. The aim of this thesis is to create a business plan for farm providing services related to agritourism in Hluboká nad Vltavou. Therefore, the thesis analyses the external environment of the planned company on the PEST framework and discerns possible threats and opportunities of the project on the SWOT analysis framework. The offer of services and products of the planned farm is based on the results of the quantitative market survey conducted in Hluboká nad Vltavou in 2018 reflected in four suggested target groups of customers and the study of the offers of rival companies in region. The rentability of the project is financially evaluated by the net present value method.
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Reinforcing UX Principles in Existing User Interfaces
Pilát, Peter ; Beran, Vítězslav (referee) ; Herout, Adam (advisor)
This thesis explains meaning of user experience, its main aspects, selected methodology, its integration into agile development process and what UX maturity level can be represented in real company. It also deals with analysis of selected existing user interfaces used for network print management and its end users. Prototyping and user testing methods are iteratively applied to these user interfaces. Evaluation of these methods concludes the thesis with a recommendation what UX processes should be integrated for future development of user interfaces in Y Soft.
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Draft of Mobile Application Prototype for Students of Faculty of Management of University of Economics Prague
Pěnčík, Jan ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
This study looks at creating a mobile application prototype of Faculty of Management of University of Economics Prague. The theoretical section discusses the digital product design process, the particularities of the mobile user interface and general cognitive theory. In the practical section, personas and product functional requirements are modelled using user research. The key application structure is designed on the basis of these requirements and cases of use. Finally, an interactive prototype is created and the most important parts of the application are refined using visual design.
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Factories managerial game UI Specification
Doležal, Jan ; Pavlíček, Josef (advisor) ; Švec, Václav (referee)
This bachelor thesis deals with the procedure of creating a board games and an analysis of current trends in this area. I chose board game theme mainly due to the fact that playing these games improve logical and tactícal thinking. It is also unique tool for improving interpersonal communication across generations. I also want to examine methods of interaction design, which I am going to use later for creating my own board game. Board games were played by our ancestors and thus have a rich history and also because of that I consider it is important to deal with their history in my thesis.
The practical part deals with the UI specification of the board game, which includes motivation, goal definitions, personas, use cases, scenarios as well as logical and graphic designs. In conclusion I deal with the quantitative, but also qualitative testing using questionnaire survey. The aim of my survey was to determine the beneficial information from potential players of board games.
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Communication Strategy in a NGO
Hrubý, Jan ; Konečný, Štěpán (referee) ; Chlebovský, Vít (advisor)
Predmetem diplomove prace je zpresneni komunikacni strategie nejvetsi evropske studentske organizace—Erasmus Student Network AISBL. Prace definuje status quo organizace a po jeho analyze navrhuje zpusob, jakym lze diky tvorbe obsahove strategie z pohledu ciloveho uzivatele (tvorbou person) zvysit zasah a zlepsit cileni obsahu pro jednotlive komunikacni kanaly.
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Service innovation: The use of service design in practice
Kánská, Kateřina ; Jaklová, Martina L. (advisor) ; Siser, Roman (referee)
The theoretical part is devoted to an explanation of the issue. Specifics of services are outlined as well as trends that will shape future services. A service design is presented as a main topic. Its aim is to find all customer-service "touchpoints", to discover a customer's journey through the service and, on the basis of these inputs, to innovate the service for the highest customer satisfaction and efficiency for a provider on the other hand. There are also presented arguments for the service design as well as methods how services can be improved -- "customer journey map", "personas", own experience with the service, "ethnographic research" and "webdesign". These methods are also used in a practical part. The practical use of the service design is shown on a business "Glasses home". Its focus is a sale of glasses through an e-shop bryle-domu.cz as well as through a patented self-service optician "Optiscont". Using the previously introduced methods, a survey for "Glasses home" is realised. The survey have two phases. The first phase is devoted to the testing of a service prototype, the second phase is devoted to the complex assessment of the service that has been innovated based on the first phase. The final part is devoted to interpretation of results. Based on the practical part, a "customer journey map" is compiled, including "personas" -- archetypes of service customers. The "reservoir of good will" is used to present the strengths and weaknesses of the service. Finally, recommendations for innovations are formulated. The main message is to simplify the website, to explain the "Optiscont" concept to customers at the point of sale and to focus on interconnecting all touchpoints.
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